Brand identity
Since 1877, FNM has always been ahead of its time, putting people, the environment and innovation at the centre of its work. The new logo is a tangible visual sign of the Group’s identity, which is focused on innovation, communication and sharing.
HISTORICAL POSTERS
THE EVOLUTION OF THE LOGO
NEW LOGO
Origin of the new logo
With its square design, the new logo expresses all the strength and solidity that have derived from the Group’s over one hundred-year-long history. The Group’s openness to the dynamism, challenges and opportunities offered by social change are symbolised by the slanted green lozenge. This is accompanied by the phrase “life in motion”, which emphasizes its ability to propose innovative solutions that can adapt to the varied and increasingly demanding needs of contemporary society.
A sort of frieze, which breaks the static nature and produces a contrast without weakening the shape that contains it, a rectilinear, inclined, dynamic shape.
What is generated is a distinctive sign that can be remembered, chromatically attributable to the origin of the FNM identity, but open to a green, accessible, sustainable, shared future to be invented.
