Brand identity

Since 1877, FNM has always been ahead of its time, putting people, the environment and innovation at the centre of its work. The new logo is a tangible visual sign of the Group's identity, which is focused on innovation, communication and sharing.

Historic posters

The evolution of the logo

New Logo

Origin of the new logo

With its square design, the new logo expresses all the strength and solidity that have derived from the Group's over one hundred-year-long history. The Group's

openness to the dynamism, challenges and opportunities offered by social change are symbolised by the slanted green lozenge. This is accompanied by the phrase "life in motion", which emphasizes its ability to propose innovative solutions that can adapt to the varied and increasingly demanding needs of contemporary society.

A sort of frieze breaks up the static design and produces a contrast without weakening the form that contains it – a dynamic,
slanted rectilinear shape. The result is a distinctive, memorable sign that, in terms of colours, can be traced back to the origin of FNM's identity, but is open to a green, accessible, sustainable, shared future that is waiting to be invented. .