Corporate identity
New colours and logos for a group moving forward
In order to complete its transformation and reorganisation process which has been a crucial activity over the last ten years, the Group has adopted a new corporate identity which is more consistent with its new positioning. The project has involved both the Holding company, which has modified its own corporate name from Ferrovie Nord Milano Spa to FNM Spa (thus changing its logo), and its subsidiaries, particularly those which operate in the area of railway transport, the Group’s main historical activity, with a change of names, logos and corporate colours.
The new logo consists of a square crossed by lines, arrows and routes which flow and interact; a view which opens out into the world, a fast-moving smooth landscape - just like the view from the window of a passing train in motion; images which evoke the feeling of new places, new opportunities, integration and development of skills.
Changes in companies names
| Old
company name |
New
company name |
| Ferrovie
Nord Milano S.p.A. |
FNM
S.p.A. |
| Ferrovie
Nord Milano Trasporti S.r.l. |
LeNORD
S.r.l. |
| Ferrovie
Nord Milano Esercizio S.p.A. |
FERROVIENORD
S.p.A. |
| Ferrovie
Nord Milano Autoservizi S.p.A. |
NORDBUS
S.p.A. * |
| Ferrovie
Nord Cargo S.r.l. |
NORDCARGO
S.r.l. |
| Ferrovie
Nord Milano Ingegneria S.r.l. |
NORD_ING
S.r.l. |
| Malpensa
Express S.r.l. |
VIENORD
S.r.l. |
| *
subject to the approval of the Shareholders’ Meetings
of the single companies |
New identity model of FNM Group
| Holding
|
| group
company_ communication, marketing and commercial areas |
| group
company_ transport area |
| Other
areas |
| |
|
|
|